Romtelecom launches anti-stress campaign

Before the winter holidays, Romtelecom launches an anti-stress campaign, meant to relax and to introduce the Romanians in the holiday spirit.

With the “Forbidden Stress” motto, a “de-stress” team will wander through Bucharest during December, trying to provide hurried and tensed passer-bys with a few relaxation moments. They will unexpectedly show up in subway stations or in extra crowded bus stations, and they shall create short interactive moments, for the public’s amusement and relaxation.

The campaign also has an online component, targeting first of all people who are under stress in the offices. The “www.antistresu.ro” website offers them the possibility to calm down by interacting with a green evil character, impersonating the stress in our lives. ”Stresu’” can be unlimitedly beaten up and afflicted, as a method to free negative tension gathered during a long and toilsome day.

”We just entered the most stressful month of the year, according to the specialists. This seems to be the best moment for an anti-stress campaign, through which we can draw attention to the ones around us that stress can be managed so as not to become harmful. Sometimes, just a few relaxation or stress-dumping minutes can create wonders.”, declared Cristina Popescu, Public Relations General Manager in Romtelecom.

The idea of the campaign came from a study initiated by Romtelecom, according to which 57% of the Romanians are stressed. The main stress source is working overtime (51% of the interviewed work for over 10 hours/day), with diverse consequences on the quality of their lives (for example, 40% have problems in their family because of their work). Also, 39% of the interviewed declared that they also work at home.

Stress effects go even further, so as 42% of the Romanians dream at night about their unsolved office tasks, whilst 47% often imagine that they slap their bosses.

To get rid of stress, Romanians prefer speaking on the phone, exercising, watching television or sleeping.

The study was performed in October, on a sample of 3,300 people in the capital. The sample was formed of 53% women and 47% men, with ages ranging between 20 and 45 years old.