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Starting from May 15th 2009, Romtelecom Dolce brings in premiere to its customers top quality football content following the commercial agreement closed between Romtelecom and DTH Television Group.

Boom Sport One will be available for free for Dolce customers for a maximum of two months period, after which will be offered based on subscription. Therefore Dolce customers will be enjoying up to 10 additional live football matches per week, on top of the existing ones already covered by the Dolce current offer.

Boom Sport One is a Boom owned channel broadcasting live and exclusively Italy’s Serie A and Spain’s Primera Division championships, 2010 FIFA World Cup South-American qualifiers and, starting August, the Champions League..

“Based on this commercial partnership, we are enabling our customers to have access to more and better content, continuing our strategy of rewarding our customers with additional content packages. This is yet another step in offering the best quality football content and other important sport events”, stated Joerg Zeddies, Chief Commercial Officer, Residential Segment, Romtelecom.

“Boom Sport One channel is a mature and very well articulated product which quickly turned into an attractive sport brand within the local market. By analyzing the current setup of the local arena of sport retransmissions, we can clearly see that Boom Sport One is a channel that constantly and successfully kept its promise to the customers for quality and meaningful content”, stated Amit Levin, Chief Executive Officer, DTH Television Group.

Dolce, one of the youngest Romtelecom brands, succeeded to rapidly convince the public through the best quality-price offer, registering one of the highest growth rates in Europe for similar services and reporting close to three quarters of a million subscribers at the end of the first quarter 2009. Dolce customers are among top rated in Europe in terms of satisfaction with the service and positive feedback.

Boom is a premium brand which offers high quality TV content. Even in a highly dynamic marketplace, Boom’s family of exclusive channels continues to offers it clients attractive and various programs. Whether it is about movies, cartoons, music or sport, Boom maintains a unique position in Romania broadcasting through its additional 8 exclusive channels.