GetLoaded.ro - where users are playful at will with uploading content
There’s a rumor among youngsters that YouTube moved to Romania. We half confirm. It is true that now, young people say “cool” in Romanian, too. But they say it only to talk about GetLoaded, the newest multimedia application launched by ClickNet for all young Romanian Internet users.
www.getloaded.ro, hosted by ClickNet, aims to provide a platform for promoting interaction and user generated content. The site has four thematic categories: Comedy, Spotlight, Music and Community, where any of the registered users can upload video materials. Besides, users can create their own preferred clips selection within the My GetLoaded section and they can comment on any of the materials available on the site.
“Get Loaded is a project exclusively targeted to very young people, who struggle against canons, strongly believe in non-conformism, in unconventional. They are able to choose their idols by themselves and to define the reality they want to live in. And ClickNet is the most suitable manner for the young people to be who they want, connecting them to what they are really interested in”, Alfred Borcan, Romtelecom Communication Marketing General Manager, declared.
More than 1,500 users visited this application within GetLoaded testing period. Some users already registered, exposing online their interests. Currently, some 40 educative video clips are available online, with stand-up comedy, extreme sports, but also animation, parodies or musical clips. The first episodes from the series dedicated to GetLoaded users from ClickNet, Party Paul and Solo – the story of “manele” artist Giovanny Grandiossu, are now accessible online.
“Get Loaded has all the chances to become a real trendsetter for young people from Romania as it allows them to express themselves as creatively as they want. Equally, the association with ClickNet will be a content quality guarantee. We can imagine GetLoaded as an original playground that ClickNet offers to its clients and not only. We offer quality and interesting clips, to stimulate the visitors on their turn to become authors on this site”, Alfred Borcan also added. Those who visit CERF can try this application and can also meet live Party Paul, one of the characters from GetLoaded.ro.
GetLoaded is the second major online content project Romtelecom launched, within less than a month, since MTV on Demand. According to researches performed by Romtelecom and Sector 7, the agency the company collaborates with in accomplishing the project, GetLoaded is the natural environment of young people between 16 and 25 years, who find the Internet as the main information source for the things and activities that define them. Online, GetLoaded.ro is available from half-April; however, it officially launches this week, at CERF.