Company Tradition

With a tradition of more than 75 years on the Romanian telecom market, Romtelecom is today one of the best rated companies in Romania, with a relevant turnover reflecting its progress in the last years, with high quality services and products, a spectacular entrance on the Internet and digital television markets and daring plans for the future.

The company made considerable efforts to reach this level and went through difficult transition periods, which were not always correctly understood and perceived by most of the Romanians. Romtelecom has been perceived by most of them as a social services provider, even after its privatization in December 1998, certainly due to its long tradition as the only fixed telephony operator in Romania. However, Romtelecom is today an indisputable communications operator performing in a competition environment.

The significant change follows the implementation of a transformation plan started in 2003 which coincided with the liberalization of the Romanian communications market and with Romtelecom losing monopoly over fixed telephony in Romania, which turned out to be the most powerful impulse for the company, until that moment.

During the last years, the company invested in its network, in the capital’s entire digitalization process, in the improvement of the billing system, to permit the launch of new products, in permanent customer care improvement and in establishing the first sales team in the company’s history. Currently, Romtelecom took an important step by exceeding its traditional activity area, the fixed telephony, and entering the Internet & data market, in 2005, with the first broadband Internet products, based on ADSL technology. The next year Romtelecom entered the market of elitist IT solutions, by launching CyberHost, the safest data hosting center. Also in 2006 the company brought Dolce into the homes of Romanians, the digital television service which convinced the market in a record time due to the very attractive quality-price ratio of the service.

During 2007 Romtelecom reoriented its business strategy by launching “Customer 1st” project which brings to the clients of the company supplementary benefits at the same tariffs. Moreover, the company was restructured into two distinct business units for residential and company clients in order to better serve their communication needs.

For the next period Romtelecom has as objectives to stabilize and increase the fixed telephony clients base as well as to double the Internet and digital television number of clients.